The insurance market is incredibly difficult to compete in. There are so many companies trying to compete for the same business. In the insurance comparison market, on Google PPC, the biggest competitors are in fact losing money bidding on traffic, just to increase market share. This makes it incredibly difficult for the smaller players who simply cannot afford to be a loss leader just to gain some of the comparison site market. It means that these smaller site owners, like myself, need to find a different approach to search engine marketing.
One approach is to focus on more niche areas of the market. Two examples of such areas are mini car insurance, and new driver car insurance. Both of these areas receive a good amount of traffic but also have less competition than a standard search term like save money on insurance. With this particular way of gaining less competitive traffic, a lot of work is involved to make it a success, it is not a simple technique to get thousands of visitors rushing into your site.
Have a look at yourself, are you niche? Do you drive a vehicle that may be of a niche nature? Do some keyword research and see if your particular circumstance returns a lot of searches with a little competition. Young driver car insurance is obviously a very popular niche because many new drivers will find the insurance quotes for them to be extremely high, in the thousands of pounds, for cars that typically are not worth much more than a years insurance. It is a ashame it is like this but then again it is also highly likely that a new car driver will crash in their first year. Obviously this leads to new drivers being very keen to shop around and find the lowest price possible for their motor insurance.
I would think that because car insurance comparison sites are so popular now that nearly every single new driver in the uk will check at least one of these insurance sites to compare quotes, they would be mad not to! When I first passed I was desperate to get a cheaper to show to my father, but without a decent quote he was not going to buy me the car that I so badly wanted. With a bit of research and time taken filling out different forms I did get a quote that he was fine with.
The insurance market is so competitive that it does actually lead to many people giving up competiting with the large companies. In this financial climate, it is a good market to be in because everyone is so keen to save money, if you tell someone that they are wasting thirty pounds a month on the insurance and if you also think that they may have five different products that they are paying insurance for, they could save hundreds of pounds a month by simply filling in a few quote forms. It really would not make sense to ignore the advice. For one hundred and fifty pounds a month you can get a nice car or put it in a bank account and by the end of the year you will have saved enough money for a great holiday.
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